Your content needs a home. Whether it’s a newsletter, blog, website, or social media presence, having a structured platform is key to building and engaging your audience.

Choose the best platform for you:

• Newsletter: If you want direct access to your audience, set up a newsletter (Beehiiv, ConvertKit, or Substack).

• Blog/Website: If you prefer long-form content and SEO traffic, start a blog (WordPress, Medium, or Webflow).

• LinkedIn or Social Media: If your audience engages most on social, focus on LinkedIn newsletters, Twitter threads, or Instagram.

Fast Setup Checklist:

• Choose and set up your primary platform

• Create a landing page for people to subscribe or follow you

• Ensure your branding (logo, bio, visuals) is consistent

If  you have already been publishing content, skip this part and keep doing what you're doing! If you're new to publishing, your first piece of content should establish credibility and give your audience a reason to engage. If you're unsure what to write, start with this simple format:

Post Template:

• Hook: A compelling first sentence (e.g., “The biggest mistake job seekers make is…”)

• Insight: Share a quick tip, strategy, or industry observation.

• Call-to-Action: Invite readers to engage (comment, subscribe, share).

Example: “Hiring managers don’t just look at resumes—they scan for key skills in under 10 seconds. Here’s how to make yours stand out…”

Write a short post and publish it today.

our success as a TRC Publisher depends on your ability to build and engage an audience. Start simple:

• 3-2-1 Growth Method: Post three times a week, comment on two influencer posts, and engage with one new person daily.

• Use referral tools: Platforms like Beehiiv and ConvertKit offer built-in referral programs (consider tools like SparkLoop to incentivize growth).

• Optimize your content for shareability: Create posts that encourage engagement and discussion.

Once your audience starts growing, positioning yourself for revenue opportunities is the next step. TRC connects publishers with sponsorships, but having the right content strategy in place increases your chances of securing brand partnerships.

• Curate high-quality content: Brands prefer publishers with engaged, high-value audiences.

• Highlight your audience data: Keep track of your subscriber count, open rates, and engagement metrics.

• Be consistent: The more consistently you post, the more likely you are to get noticed.

For publishers looking to master audience growth and monetization, the LaunchPad Course is a self-paced, 50-module deep dive covering advanced strategies.

• Advanced monetization methods and campaign optimization

• Brand positioning and long-term revenue strategies

• Real-world case studies and growth blueprints