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Amazon’s Prime Big Deal Days: Deals under-$100 to look out for
This year’s October Prime Day event will be October 7-8, and the sale extends to over 35 categories. It’s a great time to save money, and the under-$100 deals are always incredible. If you’re searching for some reasonably priced goods, you’ll want to check out some of what we expect to be the best October Prime Day deals under $100. These deals span everything from kitchen gadgets to Apple devices to Bluetooth speakers.
We’re passionate about products at BestReviews and want to help you find your dream deals. For instance, we love the convenience and incredible crisping powers of the Ninja AF101 Air Fryer, and we expect to see the Echo Dot (5th Gen), a favorite of the BestReviews Testing Lab, at a low price.
Last updated on October 7, 2025 at 6:45 a.m. ET.
Top trending deals under $100
Ring Battery Doorbell 50% OFF
The latest Ring Battery Doorbell features a built-in battery that charges with a USB-C charging port. It offers 66% more vertical coverage than the most recent version and is easy to charge and install. You can connect it to Alexa and receive custom notifications.
Amazon Echo Pop 38% OFF
The latest model of the Echo Pop is Amazon’s smallest Alexa speaker. It’s perfect for compact spaces and offers Alexa features in full sound. Ask Alexa to play your favorite music, podcasts and audiobooks or use it to set timers, check the weather, read the news and more.
Calvin Klein Men’s Cotton Classic 3-pack Boxer Briefs 48% OFF
Prime Day is a great time to stock up on clothing essentials such as undergarments. This pack of three men’s briefs are the classic boxer style and made of breathable cotton. They have the iconic Calvin Klein logo on the waistband.
Chamberlain myQ Smart Garage Door Video Keypad 57% OFF
This feature-packed smart garage door keypad allows you to see the exterior of your garage and speak to visitors via the 2-way audio feature. Motion-sensing technology and notifications through the myQ app keep you posted on activity.
Apple AirTag Four-Pack 34% OFF
If you’re always losing your keys or forgetting where you left your backpack, Apple AirTags are a must-have. We tested them and loved how easy it was to keep track of our belongings using Apple’s Find My app. With four in a pack, you get even more for your money.
LEVOIT Cordless Vacuum Cleaner 35% OFF
The tangle-fighting design of this 180-watt stick vacuum works reliably, and its swivel head lets you navigate around furniture and corners. With a 50-minute runtime and versatile attachments and modes, this compact stick vacuum is a good fit for small living spaces.
Beckham Hotel Collection Bed Pillows 20% COUPON
This polyester-filled set of 2 pillows is designed to spring back to its shape no matter your sleeping position. The 250-thread-count cotton cover is breathable and cool, and they maintain their fluff after extensive use.
Crest 3D Whitestrips 35% OFF
Smoking, wine and coffee can cause yellow or discolored teeth, but these whitening strips can make them up to 22 levels whiter. They’re the number-one dentist-recommended brand and are both enamel-safe and effective.
Keurig K-Mini Single-Serve Coffee Maker 53% OFF
With this single-serve coffee maker, you can get your coffee quicker and brew cup sizes between 6 and 12 ounces. It can accommodate travel mugs up to 7 inches tall, and the auto-off feature turns it off 90 seconds after your last brew.
Fullstar Vegetable Chopper 50% OFF
One of our BestReviews editors is picking up this vegetable chopper over the Prime Day event as they like to cook, but their knife skills aren’t on point. This handy kitchen gadget quickly and easily dices and slices a range of veggies.
Prime Big Deal Days air purifier and household must-have deals
It can be hard work to keep your space looking its best, but these Prime Day discounts on popular products are sure to make it easier.
JISULIFE Handheld Mini Fan 27% OFF
This handheld fan is lightweight, portable and features a flashlight and backup power bank. It can provide up to 19 hours of cooling time on one charge and has a super compact design making it ideal for travel, concerts, the beach and more.
American Soft Linen Luxury 6 Piece Towel Set 41% OFF
This soft towel set is perfect for refreshing your tired linens or for a person moving into a dorm or first apartment. It includes two bath towels, two hand towels and two washcloths. These Turkish towels are made of 100% cotton and dry quickly.
Amazon Basics Slim Velvet Hangers 19% OFF
This set includes 30 clothes hangers with a slim profile to help maximize closet space. Each hanger is durable enough to hold up to 10 pounds and features notched shoulders and a non-slip design so garments won’t slide off.
Bedsure Queen Sheet Set 32% OFF
Giving your bedroom a refresh is easy with a new sheet set. These premium sheets are made of rayon from bamboo that helps you sleep cool and comfortably. The numerous sizes and colors ensure that you’ll find the perfect match for your room.
LEVOIT Air Purifier 15% OFF
This compact yet powerful purifier can cover up to 80 square feet, making it a good choice for a bedroom or home office. In lab testing, it was shown to filter 99.97% of ultrafine particles, including pollen, dust and animal dander allergens from the air. You can also switch its filters depending on your needs. Options include a smoke filter and a pet allergy filter.
BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner 19% OFF
While it’s small, it’s definitely mighty enough to tackle tough stains on your carpet, furniture, stairs and car interiors. There’s a reason this little green cleaner is trending, and it lives up to expectations — especially for this low Prime Day price. It comes with several attachments, including a tough stain tool, a self-cleaning hose tool and a spraying crevice tool. Its compact size also makes it ideal for carrying around the house or for storage.
Shark NV352 Navigator Lift-Away Upright Vacuum 35% OFF
This vacuum cleaner packs plenty of suction power for lifting dirt and debris. The detachable pod lets you clean hard-to-reach areas, and the brush roll shutoff function lets you quickly switch between carpet and gentle hard-surface cleaning.
More air purifier and household must-have deals
- CGK Unlimited 4 Piece Sheet Set 41% OFF
Kitchen deals under $100: air fryers, coffee gear and more
Prime Big Deal Days is a great time to pick up a deal on an air fryer. These kitchen appliances can make a range of foods deliciously crispy without having to deal with a fryer full of oil. Want to freshen up your routine in the kitchen? These deals should provide some delicious inspiration.
Cuisinart Smart Stick Variable Speed Hand Blender 13% OFF
This hand blender is easy to operate and has a sleek design, making it ideal for smaller kitchens. It features a 300W motor, a variable speed control button, and includes a three-cup chopper, a chef’s whisk, a two-cup mixing cup, and a recipe booklet.
Cosori Air Fryer Pro 15% OFF
With its 5-quart capacity, this fryer can hold enough to feed up to four people. It has nine handy preset functions, including ones for cooking fries, bacon and veggies. The basket is dishwasher-safe, so cleanup is no problem.
Ninja AF150AMZ Air Fryer XL 28% OFF
This extra-large air fryer has a 5.5-quart capacity that’s perfect for larger households of four to six people. It offers multiple cooking modes, including air-frying, roasting, baking, reheating, and dehydrating as well as a temperature range of 105 to 400 degrees.
Zulay Kitchen Powerful Milk Frother Wand 44% OFF
This handheld electric foam maker produces the froth you need to enjoy a creamy hot beverage. It adds a nice touch to cappuccinos, hot chocolate and lattes and has a separate whisk for making matcha tea.
Keurig K-Elite Single-Serve K-Cup Pod Coffee Maker 38% OFF
Whether you want hot or cold brews, this single-serve coffee maker does it all, and you can make cup sizes between 4 and 12 ounces. You can get hot water at any moment, which is excellent for soups, and the large 75-ounce reservoir lets you brew up to 8 cups before it needs refilling.
Best Apple deals under $100
A list of the best Prime Day deals under $100 wouldn’t be complete without some Apple deals. All these great products can be found at a bargain price.
Apple AirTag 4 Pack 34% OFF
Snag a great deal on this 4-pack of Apple AirTags to help you keep track of your most important items. Use AirTags to get locations on luggage, keys, backpacks and more. They have simple one-tap setup to connect to your iPhone or iPad.
Beats Studio Buds + 12% OFF
These earbuds offer an astounding 36 hours of listening time on a single charge. They have active noise cancelling and trasnparency mode allowing you to listen how you wish. They include four pairs of silicone tip sizes to get the best fit for your ear.
Apple AirPods 4 Wireless Earbuds 31% OFF
AirPods are popular for good reason — they’re reliable, sound great, and offer solid battery life. The AirPods 4 feature personalized spatial audio, a USB-C charging case and up to 30 hours of playtime. With the H2 chip, they pair effortlessly with your iPhone and are sweat- and water-resistant for workouts or rainy days.
Beats Studio Buds 47% OFF
Get up to eight hours of listening time on one charge and control how you listen with two different modes: active noise cancelling and transparency mode. The buds come with three different sizes of ear tips for a custom fit and a pocket-size charging case.
Beats Pill – Portable Bluetooth Speaker 33% OFF
Take your music on the go with this portable bluetooth speaker that offers up to 24 hours of battery life between charges. The speaker is resistant to water and dust and is compatible with both Apple and Android.
Best health and personal care deals worth grabbing
If you’re looking for some budget health and beauty deals, Prime Day is the perfect time to shop. From electric toothbrushes to neck massagers and more.
Bob and Brad C2 Pro Massage Gun 43% OFF
Designed by PTs, this unique massage gun employs heat and cold to tackle soreness or pain as needed. With five massage heads, a comfortable silicone handle and a convenient carrying case, this comprehensive massage kit offers post-workout support at home or on the go.
This eye massager helps reduce dark circles and prevent eyes from feeling tired. It can also help eye cream to absorb more effectively. Plus, it has built-in Bluetooth speakers.
TubShroom Ultra Revolutionary Bath Tub Drain Protector 13% OFF
A clogged drain isn’t only inconvenient and frustrating, but it’s also unsanitary, as bacteria can build up. However, this drain protector fits inside the drain, effectively keeping out and collecting every single hair.
Vital Proteins Collagen Peptides Powder 30% OFF
A serving of Vital Proteins Collagen Peptides Powder provides support for hair, skin, nails, joints and bones. It has high bioavailability and is easy to use in your existing diet but combining the powder with your coffee or in a smoothie.
Optimum Nutrition Gold Standard 100% Whey Protein Powder 7% OFF + $12 OFF COUPON
This whey protein powder offers 24 grams of protein per serving and is low in carbs, sugar and fat. It’s banned substance-tested and available in more than 20 flavors. You can also choose from several size containers.
RENPHO Smart Scale for Body Weight 43% OFF
With this smart scale, you can keep track of your weight goals and embrace a healthier lifestyle. It works easily with fitness apps and tracks 13 essential body measurements, including weight, BMI and body fat percentage.
Prime Day skincare and beauty tech deals
REVLON Smoothstay 1 Inch Curling Iron 34% OFF
Infused with coconut oil, this curling iron is designed to protect your hair from high heat while allowing you to style your hair with the desired curls. Advanced technology locks in moisture to reduce damage, and you can choose from 10 heat settings to create tight curls.
Revlon One-Step Volumizer Plus 2.0 39% OFF
It’s never been easier to achieve the hairstyles you want without going to the salon. This dryer and hot air brush combo tool is excellent for styling all hair types and lengths, delivering excellent volume, shine, and a smooth finish.
Neutrogena Invisible Daily Defense Face Sunscreen 59% OFF
This sunscreen offers broad-spectrum 60 SPF protection and helps fight early signs of aging due to UV exposure. It’s infused with ginger extract to improve skin radiance and is invisible on all skin tones.
More skincare and beauty tools deals
Rare Prime Big Deal Days discounts on smart tech and headphones
Electronics can be pricey, but during Prime Big Deal Days, you can score some terrific bargains on smart devices and more.
Roku Streaming Stick HD 2025 40% OFF
This streaming stick can be powered by your TV’s USB port so there are no extra cords and no added clutter. Stream all of your favorite services in HD plus free movies, shows and live TV.
Amazon Fire HD 10 Tablet 50% OFF
You’ll love the large, vibrant screen of the Fire HD 10 Tablet that’s perfect for scrolling, streaming, working and more. It’s speedy too, thanks to the 3 GB RAM and Octa-Core processor. It’s available today at one of the lowest prices we’ve found.
Fitbit Charge 6 31% OFF
The Fitbit Charge 6 is one of the best fitness trackers for those seeking a lightweight device to help them stay on top of their health goals. It features sensors for tracking calories burned, steps taken, and distance traveled, providing detailed insights into fitness and sleep habits. Plus, the battery life can last up to 6 days on a single charge.
Amazon Fire TV Stick 50% OFF
Whether you want to transform an older TV into a smart TV or get access to more streaming apps, the Amazon Fire TV Stick opens up more channels for watching your favorite content. It features a simple plug-and-play design and provides access to popular streaming apps, including Netflix and Hulu.
Etekcity Smart Scale 17% OFF
If you need to measure more than your weight, this Etekcity bathroom scale is a good middle ground between a basic scale and the more high-end models. It can help you easily track BMI, body fat, and muscle mass.
Google Nest Thermostat 29% OFF
Google’s budget Nest thermostat offers a sleek design and intuitive interface that can be installed without a c wire. You can control and program the thermostat through its interface or via the Google Home app.
TP-Link AX3000 WiFi 6 Router 33% OFF
For the multi-device home or home office, the AX3000 offers WiFi 6 on 5 gigahertz and 2.4 gigahertz bands for speeds of up to 2406 megabits per second.
Best October Prime Day holiday toy deals
Ditucu Cute Capybara Plush 24% OFF
This adorable capybara plush has its very own strawberry hat that can come off. It’s available in three different sizes and with other options for hats and accessories.
Barbie Hot Wheels RC Corvette 46% OFF
Snag the Barbie Hot Wheels RC Corvette that is modeled after the corvette in the Barbie movie. The remote control car can hold two Barbie dolls and operates on a 2.4 GHz frequency so multiple remote control cars can be played with at the same time.
Squishmallows Original Sanrio 14in Hello Kitty in Blue Overalls 50% OFF
Hello Kitty fans will love this snuggly Squishmallow of Kitty in blue overalls. Its 14-inch size is perfect for a travel pillow or bedtime buddy. It’s available in red overalls also.
Bluey and Bingo Supermarket Playset 6% OFF
Awaken your preschooler’s imagination with this Bluey and Bingo Supermarket Playset that features three levels of interactive fun. It has a real moving escalator allowing characters to move, shop and have fun. The set includes two figures, 14 accessories, shopping carts, chip and sticker sheets, paper pieces and more.
VTech Bluey Hooray Drum Set 37% OFF
Let little Bluey fans drum and sing along to electronic, country and pop melodies with drum pads and a cymbal that light up. It also has Dance Party mode so kiddos can sing and dance along to songs from the show.
Mattel Star Wars The Mandalorian Grogu Plush 11-inch Toy 34% OFF
Give Baby Yoda a snuggle with this super cute Grogu Plush that features movements and sounds from the onscreen character. His eyes blink and he makes soft sounds when he is squeezed on one side and he raises his hand in a Force-like gesture when squeezed on the other side.
PicassoTiles 100 Piece Set 36% OFF
Let your kiddos get super creative with these magnetic tiles that allow them to unleash their imaginations and build just about anything. The 100 colorful tiles have rounded corners for safety and a strong magnetic connection, so anything built holds together.
Melissa & Doug Dust Sweep Mop 6-Piece Pretend Play Set 26% OFF
Little ones love to pretend to be grown-ups and this cleaning play set allows them to get the full experience. It comes with wooden tools including a broom, mop, duster, brush, red dustpan that clips onto handles, and a wooden stand to store it all.
Best October Prime Day tools and DIY deals
IRIS USA Screw Tool Organizer 15% OFF
This 44-drawer small parts cabinet allows you to keep track of screws, nuts and bolts. It could also be used for fishing gear or craft supplies. If you buy multiple organizers, they can be stacked thanks to locking lids, or it can be hung on the wall.
HOTO Electric Screwdriver 38% OFF
With three torque levels and five types of ultra-tough steel bits, this durable electric screwdriver will be a household staple. The tip is magnetic, making it easy to swap bits as you do your projects and the lightweight drill comes with its own aluminum alloy storage box to keep the drill and bits organized.
Best October Prime Day pet deals
Pawsync Automatic Cat Feeder 30% OFF
Feed your cat or dog dry food for up to 20 to 30 days, depending on the number of feedings and portion sizes your pet needs. It supports dry, freeze-dried and mixed kibble and has a built-in desiccant bag and sealing ring to keep food fresh. Use the included app to access feeding data.
ChomChom Roller Pet Hair Remover 40% OFF
The ChomChom has a fur-grabbing brush and a large waste compartment to make pet hair clean-up easy and convenient. Roll it back and forth on any surface you want to remove pet hair from and when you’re done, press on the release button to empty the fur into the garbage.
oneisall Dog Clipper 31% OFF
If you prefer to groom your dog at home, this dog clipper set has you covered with its six guide combs, charger and detachable washable blade. The set also has a pair of trimming scissors to help complete your pet’s haircut.
Embark Breed Identification Kit 17% OFF
Identify what breeds your dog might be using this kit that screens for over 400 different breeds. More than 90% of dogs screened with Embark have a close relative discovered and 12% even find a sibling. Results are available within 2-4 weeks.
Rocco & Roxie Stain & Odor Eliminator 20% OFF
Attack everyday pet messes such as vomit, pee, feces and drool with this stain and odor eliminator. The spray can be used on multiple different types of surface and is chlorine-free and color-safe. Use it on carpets, floors, furniture, clothing, litter boxes, kennels, carriers, pet beds and anywhere else your furry friends spend time.
Pawsync Automatic Cat Feeder 30% OFF
No longer does your hungry feline have to wait to eat until you get home. This automatic cat feeder dispenses the food for you. The Pawsync app takes care of feeding amounts and times for your cat and keeps records for you, so you can track your cat’s dietary health easily.
Automotive and car care deals under $100
REDTIGER Dash Cam Front Rear, 4K/2.5K Full HD Dash Camera for Cars 43% OFF
When you’re on the road, other drivers can be unpredictable, so dash cams can be handy. This popular model can record video at a wide angle on both the front and back of your car, so you won’t miss any details. It records in high resolution, up to 4K, and has high-quality night vision. You can control it via Wi-Fi through the included app.
NOCO Boost GB40: 1000A UltraSafe Jump Starter 36% OFF
A reliable jump starter is a road trip must-have, and this one truly performs. It’s spark-proof with reverse polarity protection and has the power to jumpstart a completely dead battery. It can fully recharge in just three hours, so it’s always ready when needed.
HOTOR Trunk Organizer 41% OFF
No one likes a messy trunk, so give yourself a little help in keeping yours clean with this handy trunk organizer. This one has two compartments and six stretchy mesh pockets to help keep track of smaller items. It comes in multiple sizes and colors.
HOTOR Car Trash Can 32% OFF
Keep your car tidy and put trash where it belongs between stops at the gas station thanks to this handy trash can. It has a lid and outer pockets for added storage of smaller items. It can also be used as a storage container and is available in two sizes and multiple colors.
Shark WANDVAC Cordless Hand Vac 38% OFF
Keep your car clean with this super convenient and lightweight hand vac. It has a crevice tool so you can get into even the hardest-to-reach spaces. Get rid of the dirt without using your hands thanks to one-touch emptying. An LED light on the control panel lets you know battery status and when the vac needs to charge.
Travel accessories deals under $100
BAGAIL 8 Set Packing Cubes 32% OFF
Keep your clothing, shoes, accessories and more organized and accessible thanks to this set of eight packing cubes. The set includes bags for cosmetics, shoes, undergarments and cubes in multiple sizes to store and organize your clothing. They’re available in several colors.
Conair Handheld Garment Steamer 23% OFF
Looking to wear some nicer clothes on your vacation? Stay put-together and fight clothing wrinkles with this portable garment steamer. It heats up within 40 seconds and can produce continuous steam for up to 20 minutes.
Using filters to find deals under $100
We’ve covered some of the best Prime Day deals under $100, but how do you find your own discounted goods on Amazon? Luckily, it’s simple to use filters to find deals under $100. First, search for the item or navigate to the category you want to search within. Once you have a page of Amazon search results, you can move on to using filters.
The filters are found to the left of your screen if you’re using a computer or by pressing the “filters” tab if you’re navigating Amazon on your phone or tablet. Scroll to the “price” filter. You’ll find some prepopulated price ranges to search, plus a minimum and maximum box for you to enter your own price range. If you want to see all deals under $100, enter $100 in the maximum box and leave the minimum box black. Hit the “go” button, and your search results will be filtered so that you only see those under $100.
Prices listed reflect time and date of publication and are subject to change.
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