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Find toys for kids of all ages at great prices
It’s no secret that kids love toys, but keeping up with the latest bestsellers and viral toy trends can get pricey. Thankfully, with Prime Big Deal Days toy deals, you can treat your little ones to the toys they’ve been pleading for without going into the red. Prime Big Deal Days is October 7-8 this year, and the event always delivers on huge deals. Popular items like the KEQ Electric Scooter will be available at deep discounts to give you a head start for the holidays.
Jump to all the deals on Amazon here:
Last updated on October 7, 2025 at 1:25 p.m. ET.
Bluey Prime Big Deal Days deals
Bluey and Bingo Supermarket Playset 6% OFF
Kids will have hours of fun playing with three levels of Bluey fun! This playset includes Bluey and Bingo figurines, as well as 15 other play pieces. It has real working sounds, a working escalator and tons of tiny details any fan of the show will appreciate.
VTech Bluey Hooray Drum Set 37% OFF
Littles will love to put on a show for parents and caregivers using this fun musical toy. It has the option to make both silly and animal sounds, kids can make their own beat or you can choose dance party mode to sing along with Bluey and Bingo as they sing songs from the show.
Bluey Dance Mode Bubble Machine and Toy Microphone 19% OFF
This voice-activated Bluey bubble machine immediately lights up and starts blowing bubbles when kids sing or talk into it. It runs on easy-to-replace AA batteries and comes with its own bubble solution.
BLUEY Game Hide and Seek Electronic Figure 20% OFF
The Bluey Hide and Seek Electronic Figure is a 6-inch interactive toy that talks, giggles, and plays Bluey’s theme song. Kids press her nose to start a hide-and-seek timer, then find her before she makes sounds again. It also features dance mode and movable arms and legs for active, imaginative play. Perfect for ages 3 and up.
Disney, Star Wars and Marvel deals
LEGO Star Wars BrickHeadz The Phantom Menace 9% OFF
This set is perfect for master builders and collectors alike. You get six buildable LEGO figurines: Jar Jar Binks, Anakin Skywalker, Queen Amidala, Captain Panaka, Qui-Gon Jinn and Darth Maul. Once they’ve been put together, they’ll look great displayed on a shelf.
Mattel Star Wars The Mandalorian Grogu Plush 29% OFF
Bring everyone’s favorite “Baby Yoda” to life with this adorable Star Wars toy. A squeeze on one side lets you hear his little sounds, and a squeeze on the other allows him to use the force.
LEGO Star Wars Ahsoka Ghost and Phantom II Spaceship Toy 30% OFF
The LEGO Star Wars Ahsoka Ghost and Phantom II set has 1,394 pieces with five minifigures and buildable Ghost and Phantom II ships. It features shooters hatches a detachable turret and docking shuttle for play inspired by Star Wars Ahsoka.
LEGO Star Wars The Mandalorian Spider Tank Toy 30% OFF
The LEGO Star Wars Spider Tank set has 526 pieces with The Mandalorian, Bo-Katan Kryze and Grogu figures. The Spider Tank features flexible legs, claws, a cockpit and stud shooters. Inspired by The Mandalorian Season 3, it’s a fun build-and-play toy for kids ages 9 and up.
Barbie Hot Wheels RC Corvette 46% OFF
The 1956 Corvette Stingray that Barbie drives in the movie is more than just iconic — it’s a practically perfect car. Kids will love this remote-controlled version of their Barbie (or any doll!) that can take them on adventures from Barbie Land to Malibu and wherever else they can imagine.
Squishmallows Original Sanrio 14in Hello Kitty 20% OFF
Grow their Squismallow collection with the addition of Hello Kitty. She comes in her classic blue outfit, red overalls or you can choose one of three friends from the new lines of plushies.
Wall Crawler Gecko, Rechargeable Remote Control Robot 22% OFF
This adorable gecko crawls up a wall. What parent doesn’t want a reptile pet that isn’t actually a reptile pet? It comes with a remote control that’s easy for kids to use.
Prime Big Deal Days deals on toddler, preschool and little kid toys
Toys not only keep babies entertained, but they’re also important for development. You’ll find toys that help with motor development or help babies start to recognize numbers or colors.
Barbie DreamHouse 25% OFF
Barbie’s house before it got a Mojo Dojo Casa House makeover! It’s filled with every must-have for any Barbie fan, including 75 play pieces, a pool, a slide, a working ADA-approved elevator and even pet accessories.
Baby Alive Fruity Sips Doll 10% OFF
Kids with a creative knack for kitchen play will love this doll. They can use the included pretend juicer and sippy cup to feed the doll juice. It also comes with accessories such as fruits, diapers and a comb.
American Girl WellieWishers 7% OFF
This American Girl doll is pretty in pink with a princess crown headband, lovely leotard and sparkling skirt. Just like similar dolls, she is constructed with outstanding attention to detail, from the freckles on her face to the glitter on her shoes.
Squishmallows Original 8-Inch Marcia Maroon Capybara 47% OFF
This is another darling Squishmallow that’s soft, squeezable and cute. At eight inches in height, it’s quite huggable.
KRIDDO Toddler Balance Bike 29% OFF
Suitable for toddlers of 2 and up, this balance bike is a stepping stone to riding a regular bicycle. Toddlers can zip around and learn to balance with their feet up, making it easier when they start to learn to ride a bike with pedals.
Gund Baby Animated Flora The Bunny Plush 1% OFF
While this adorable stuffed animal is suitable for babies, too, Flora The Bunny is hugely popular with toddlers. This sweet bunny gives kisses and sings songs. Plus, it’s extremely soft and huggable.
Step2 Naturally Playful Sand Table 22% OFF
Messy play just got even more fun with this sand table for ages 2 and up. It comes with an accessory set that includes a shovel, rake and bucket. The lid keeps the sand clean and dry — plus it doubles as a racetrack for toy vehicles.
SEREED Baby Balance Bike 20% OFF
This balance bike is perfect for kids aged 12 to 24 months. It helps kids get the feel of riding a bike and learning to balance, so they can move onto one with pedals more easily when the time comes.
Melissa & Doug Food Groups Play Food Sets 26% OFF
These pieces of play food are made from wood and have the quality you’d expect from Melissa & Doug. They come in crates sorted into different food groups, which is a good opportunity to teach kids about nutrition.
Melissa & Doug Land of Dinosaurs Floor Puzzle 42% OFF
Any dino-loving preschooler will have fun putting together this 48-piece puzzle. It has large pieces and spans a total of 4 feet, so it’s challenging but still achievable for little ones.
Peppa’s Big Family House Playset 22% OFF
The Peppa Pig Big Family House Playset features two floors with seven rooms, three figures including Baby Evie, and 11 accessories. Kids can open the 2.5-foot-wide house with a key, decorate it with stickers, and store all pieces inside when done. It’s a fun preschool toy for ages 3 and up inspired by the Peppa Pig show.
More Little Kid Toy deals of Amazon Big Deal Days
- Learning Resources Elephant in the Room Positional Word Activity Set 17% OFF
- Learning Resources Mini Snack Shop Sorting Set 25% OFF
- VEVOR Orca Activity Busy Board Wall 19% OFF
- Learning Resources Skill Builders Spelling Maze 30% OFF
- Learning Resources Stacking Shapes Garden 25% OFF
- Crayola Color Wonder Mess Free Fingerprint Ink Painting Activity Set 47% OFF
Best Prime Day LEGO deals
LEGO Classic Large Creative Brick Box 35% OFF
Let your child’s imagination roam freely with this box of assorted LEGO bricks. Kids can build their creations with this brick box that comes with 790 pieces. Some popular designs include castles, vehicles, pets and houses.
LEGO Marvel Green Goblin Construction Figure 20% OFF
Kids who love to re-create superhero action will love assembling the Green Goblin villain with this 471-piece set that’s both fun and challenging. It’s perfect for ages 8 years and up, or Marvel fans of all ages.
LEGO Animal Crossing Fly with Dodo Airlines 30% OFF
Based on the Animal Crossing video game, this affordable LEGO set is designed for ages 7 and up. The 292 pieces make a control tower, sea plane and more to create scenes from the popular game.
LEGO Creator 3 in 1 Wild Animals Panda Family 20% OFF
The LEGO Creator 3‑in‑1 Wild Animals Panda Family set includes 626 pieces that let kids build a panda with its cub, an orca with its calf, or a penguin with its chick. Each animal is posable and can be displayed using included stands. It’s a creative 8+ building set that encourages storytelling and makes a great gift for animal lovers.
LEGO City Car Transporter Truck with Sports Cars Building Toy Set 30% OFF
The LEGO City Car Transporter Truck with Sports Cars set includes 998 pieces with a detailed semi-truck, trailer, three sports cars, and four minifigures. Kids can tilt the cab to see the engine, drop the ramps, and load the cars for transport. Designed for ages 7 and up, it makes a fun and creative gift for vehicle-loving builders.
LEGO City 4×4 Off-Roader Adventures Toy 33% OFF
The LEGO City 4×4 Off-Roader Adventures set includes a monster truck-style vehicle, two mountain bikes, a tent, two minifigures, and a rabbit figure. Kids can role-play camping trips with gear like helmets, a campfire, and a camera. With 252 pieces, this set for ages 6 and up offers creative off-road fun and easy digital instructions in the LEGO Builder app.
LEGO Technic Ford Mustang Shelby GT500 Building Set 30% OFF
The LEGO Technic Ford Mustang Shelby GT500 set lets kids build a green-and-white pull-back drag racer with realistic details and 2 pull-back motors for high-speed play. Using the LEGO Technic AR app, builders can race, complete challenges, and view the car in augmented reality. With 544 pieces, it’s a fun STEM-inspired gift for ages 9 and up.
KLUTZ Lego Race Cars STEM Activity Kit 27% OFF
The KLUTZ LEGO Race Cars STEM Activity Kit lets kids build and race 10 different LEGO cars using 124 included bricks and a chipboard race track. The 64-page guidebook provides step-by-step building instructions and fun facts about real-world cars while teaching physics and aerodynamics. It’s a hands-on STEM kit that encourages creativity, experimentation and learning through play.
More LEGO deals of Amazon Big Deal Days
- LEGO Icons Dried Flower Centerpiece Building Set 30% OFF
- LEGO Botanicals Mini Bonsai Trees Building Set 31% OFF
- LEGO Ideas A-Frame Cabin Collectible Display Set
- LEGO Icons NASA Space Shuttle Discovery Model Building Set
- LEGO Classic Vibrant Creative Brick Box Arts & Crafts Sensory Toy 30% OFF
- LEGO Creator 3 in 1 Forest Animals Red Fox Toys 30% OFF
Prime Big Deal Days toys for tweens and older kids
Ditucu Cute Capybara Plush 15% OFF
An adorably squishy Capybara is definitely a must-have toy for tweens and teens this year. This little guy comes in three sizes: 9″, 13″ and 17,” and you can choose different hats, including a strawberry hat, a birthday hat, a turtle hat or a hamburger hat.
Nerf Rival Forerunner XXIII-1200 Blaster 21% OFF
This colorful Nerf Blaster delivers a velocity of 90 feet each second and comes with 12 rounds. It’s designed with features that improve aim for hours of fun.
LOLBOX Music Boxing Machine 36% OFF
Mount this boxing machine on a wall in minutes and kids can stay active while practicing boxing moves. It has Bluetooth connectivity and responds with musical feedback with nine volume levels.
Holy Stone HS720E Drones with Camera for Adults 4K 18% OFF
With an awesome 4K camera and straightforward controls, this tough drone is ideal for novices and experienced enthusiasts. The brushless motor offers quiet performance. A carrying bag is included.
KEQ Electric Scooter 24% OFF
This scooter is perfect for teens who love to ride and parents who prefer safety. It’s a rugged model that can reach a top speed of 19 miles per hour and go as far as 30 miles with each charge. The reliable double drum brakes make it easy to stop while the folding design saves storage space.
Emotional Support Chicken Nuggets 12% OFF
These plush nuggets are squishy and cuddly. The adorable basket is stuffed with five friendly nuggets with adorable faces that will make any tween smile.
Joola Vision Pickleball Paddle 21% OFF
Young pickleball players will appreciate how this paddle improves their game. It’s easy to grip and is constructed with carbon fiber that helps produce excellent ball spin. Its sporty looks are appealing to novice and pro competitors.
Prices listed reflect time and date of publication and are subject to change.
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