TALLAHASSEE, Fla. (WFLA)—The Office of Parental Rights is filing a civil enforcement action against Roku Inc. and its Florida subsidiary, Attorney General James Uthmeier announced.
The civil enforcement action states that Roku Inc. and its Florida subsidiary violated the Florida Digital Bill of Rights and the Florida Deceptive and Unfair Trade Practices Act.
“Florida families deserve to know what is happening with their children’s personal information,” said Attorney General James Uthmeier. “Parents—not technology companies—direct the upbringing of their children. We will hold any company that conceals or exploits that information accountable.”
According to the Attorney General’s office, Roku is the U.S. market leader in streaming video distribution and has reached 145 million people as of 2024.
The complaint alleges that Roku collected, sold, and enabled reidentification of sensitive personal data that included viewing habits, voice recordings, and other information from children without authorization or meaningful notice to Florida families, Uthmeier said.
The state argues that Roku’s practices violated Florida’s privacy and consumer-protection laws.
According to the AG, Roku failed to obtain parental consent before selling or processing children’s data and misrepresented the effectiveness of its privacy controls and opt-out tools.
The Florida Digital Bill of Rights was approved to give consumers more control over their personal information and requires companies to obtain clear consent before selling or using sensitive data and to provide notice about how personal information is collected and shared.
“Through this action, the Attorney General seeks civil penalties, injunctive relief, and measures ensuring that Roku provides transparent disclosures, implements lawful parental-control mechanisms, and ceases unauthorized sale or processing of children’s data,” the Attorney General’s office said.
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