(KRON) — The NFL on Monday announced the official lineup of events and venues for the upcoming Super Bowl LX. The announcement was made in partnership with the Bay Area Host Committee. The week-long series of events and activations will bring “the excitement of the league’s biggest week to life across the greater San Francisco Bay Area,” the NFL said.
Events will range from immersive fan experiences to community-driven programs and region-wide celebrations, spotlighting the Bay Area’s “unmatched culture of creativity and innovation,” the NFL said.
“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, NFL executive vice president, club business, major events & international. “This is a place that has always driven innovation, and alongside the Bay Area Host Committee, we’re creating a week that reflects the people and communities who make this region special, celebrating the Bay Area’s art, food, music and culture on a global stage.”
“The Bay Area is made up of distinct, diverse communities across multiple counties, so we’re excited to have Super Bowl LX as a moment to showcase the full identity of the region,” said Zaileen Janmohamed, president & CEO of Bay Area Host Committee.
The list of Super LX events and venues is as follows:
Super Bowl Media Center at the Moscone Center West Building
Mondy, Feb 2 — Monday, Feb. 9, 2026
The Super Bowl Media Center at the Moscone Center West Building will be the central hub for official press conferences and media activity throughout Super Bowl Week, organizers said. It will serve as a base of operations for thousands of credentialed journalists for broadcast, digital, radio, print and social media.
Super Bowl Opening Night at San Jose Convention Center
Monday, Feb. 2, 2026
Fans are invited to the San Jose Convention Center ahead of the Super Bowl for an evening celebrating the AFC and NFC champions as they arrive in the Bay Area. Attendees will have the opportunity to hear from coaches and players.
Pro Bowl games at Moscone Center South
Tuesday, Feb. 3, 2026
The 2026 Pro Bowl Games will be held during Super Bowl LX week. The event will bring together top plays for an AFC vs. NFC flag football showdown.
Super Bowl Experience at Moscone Center North and South
Tuesday, Feb. 3, 2026 — Saturday, Feb. 7
Presented by Jersey Mike’s, Super Bowl Experience is a family-friendly, immersive football festival. Fans will have the chance to meet current NFL players and legends of the game for autographs.
BAHC Live! San Francisco Fan Zone at Yerba Buena Gardens and YBCA Forum
Tuesday, Feb. 3 — Saturday, Feb. 7, 2026
BAHC Live! is a “dynamic, multi-day celebration of sports, culture and innovation, set in the heart of San Francisco,” according to organizers. The event will be hosted by Moscone Center at Yerba Buena Gardens.
NFL Culture Club at the Pearl
Wednesday, Feb. 4 — Saturday, Feb. 7, 2026
The NFL Culture Club will debut as an “exclusive, immersive destination and refined gathering place where the worlds of sports, art, music, fashion, and community converge” during Super Bowl week, organizers said.
NFL Honors at Palace of Fine Arts
Thursday, Feb. 5, 2026
NFL Honors will celebrate the best in the league, recognizing outstanding performances and achievements from the 2025 season. The primetime awards show will take place at the Palace of Fine Arts in San Francisco.
BAHC Live! Concert Series at Bill Graham Civic Auditorium
Thursday, Feb. 5 — Saturday, Feb. 7, 2026
Music is at the forefront of this concert series at the Bill Graham Civic. The event is exclusively operated by Another Planet Entertainment. The first announced show in the series on Saturday, Feb. 7, will feature Chris Stapleton and guest Sierra Ferrell.
BAHC Super Bowl LX Innovation Summit at SFMOMA
Friday, Feb. 6, 2026
The BAHC SBLX Innovation Summit is a gathering “at the intersection of sports, technology, civic leadership and global story-telling,” according to organizers. The event will be held at the San Francisco Museum of Modern Art.
On Location’s Super Bowl LX Studio 60 Concert Series at the Palace of Fine Arts
Friday, Feb. 6 — Saturday, Feb. 7
A weekend of music headlined by popular music icon, Sting, the On Location concert series take place at SF’s Palace of Fine Arts. Additional musical acts are to be announced.
Super Bowl Breakfast at Marriott Marquis
Saturday, Feb. 7, 2026
This NFL-sanctioned Super Bowl Breakfast honors one NFL player each year for outstanding character and leadership off the field.
Taste of the NFL at The Hibernia
Saturday, Feb. 7, 2026
The Hibernia in SF will host Taste of the NFL, a “culinary and gridiron extravaganza,” that will bring together renowned chefs from the Bay Area and around the nation.
NFL Super Bowl LX Flag Football Game on YouTube at Moscone Center South
Saturday, Feb. 2, 2026
The NFL Super Bowl LX Flag Football Game brings top athletes, music artists, and creators to the field for a flag football showdown.
Super Bowl LX — Game Day at Levi’s Stadium
Sunday, Feb. 8, 2026
Super Bowl LX returns to the Bay Area as the AFC and NFC champions will face off for the Vince Lombardi Trophy at Levi’s Stadium in Santa Clara. This year’s Apple Music Super Bowl LX Halftime Show will be headlined by Bad Bunny. Game day will also feature pregame festivities, making for a full day of celebrations for fans in-stadium and at home.
Want more insights? Join Working Title - our career elevating newsletter and get the future of work delivered weekly.
