Marketing Data Analyst
ComplexCompany And Culture
Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.
Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.
Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.
Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.
Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.
Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company’s success because every one of us is given the opportunity to provide suggestions, feedback, and direction.
About the Role
We are seeking a Marketing Data Analyst who is passionate about data, digital behavior, and performance storytelling. This role will sit at the intersection of editorial, commerce, and media—analyzing data across platforms like Google Analytics, Shopify, Social Ads (Meta, TikTok, Snapchat), and Organic Social (Instagram, Twitter, TikTok). You should have a solid understanding of SEO/GEO and knowledge of how AI platforms (Chat GPT/Gemini/Perplexity etc) crawl and rank content. You will create actionable dashboards and drive strategic recommendations to improve conversion rates, monitor contribution margin, and optimize marketing spend for maximum revenue impact.
What You’ll Do
- Develop, automate, and maintain dashboards using Google Analytics 4 (GA4), Shopify, and ad platforms (Meta Ads, TikTok Ads, Snapchat Ads etc) to monitor KPIs across traffic, engagement, and sales.
- Build multi-source reporting models that track sales performance across organic and paid campaigns
- Analyze purchase funnels, landing page behavior, and paid/organic social performance to identify conversion opportunities.
- Help set up contribution margin reporting monitoring across paid campaigns to help identify media or product combinations that maximize profitability.
- Collaborate with Paid Media and Social teams to assess campaign performance and refine targeting, creative, or placement strategies.
- Present insights and hypotheses regularly to cross-functional stakeholders (Commerce, Content, Growth) and participate in Weekly Business Reviews.
- Partner with editors, merchandisers, and marketers to identify content-to-commerce pathways that drive higher AOV and lower CAC.
- Provide forward-looking insights on trends in audience behavior, site merchandising performance, and attribution shifts.
Who You Are
- Bachelor’s Degree in Business or related field
- 2–4 years of experience in a digital media, publishing, or e-commerce setting with a focus on audience development or digital analytics
- Fluency in Google Analytics (GA4), social analytics tools (e.g., Meta Business Suite, TikTok Analytics, Twitter Analytics), and video insights (e.g., YouTube Studio, JW Player)
- Strong SQL skills and data modeling experience (particularly in Tableau); familiarity with data visualization tools like Tableau, Looker Studio or similar.
- Understanding of editorial content workflows, social content strategy, and commerce performance metrics (CTR, CVR, AOV, etc.)
- Experience working cross-functionally with creative and technical teams; excellent communication and presentation skills
- Ability to translate raw data into actionable insights that influence creative decisions
- Passion for youth culture, digital media trends, and the intersection of content and commerce
What We Offer
- Best in class health, dental, and vision insurance
- Healthcare FSA
- Dependent Care FSA
- Commuter Benefits FSA
- Short-term/long-term disability and life insurance
- Paid Parental leave
- 401k with 4% match
- Pet Insurance
- Legal and Identity Theft Plans
- Vacation time and sick days
The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Candidates must be legally authorized to work in the U.S. without the need for visa sponsorship.
