University of Colorado chancellor Justin Schwartz has reportedly settled on a new leader for the Buffaloes’ athletic department.
New Mexico athletic director Fernando Lovo has been targeted by Schwartz and CU as the new athletic director for the Buffaloes, replacing Rick George, who is stepping away from his AD role at the end of the school year.
Ross Dellenger of Yahoo Sports was first to report CU’s pursuit of Lovo on Saturday night. While Colorado officials have not confirmed the hiring of Lovo, the CU Board of Regents has scheduled a special board meeting for Monday morning, with the lone action item on the agenda being the “approval of athletic director contract at CU Boulder.”
For the hiring of an athletic director to be official, it has to be approved by the regents.
Schwartz has been leading the efforts to find a new athletic director, while also using CSA Search and Consulting.
Earlier this month Schwartz told BuffZone, “This is the most important athletic director hire in our history based simply on the stakes that are involved. With so much change and uncertainty in college athletics, it is important that we position ourselves for success now so that we can succeed in the future.”
Lovo, 37, was hired at New Mexico less than 13 months ago — on Dec. 1, 2024 — but he owns a lengthy background in athletics administration.
Prior to New Mexico, Lovo worked two different stints at the University of Texas, including the three years before getting hired at New Mexico. During his second tenure at Texas, Lovo filled several administrative roles, finishing that stint as the Longhorns’ executive senior associate athletic director.
Lovo was the chief of staff for football at Texas from 2016 through 2021, when he took chief of staff position with the NFL’s Jacksonville Jaguars. He spent a year with the Jaguars before returning to Texas.
Lovo’s career in college athletics began at Ohio State, working as football operations coordinator from January 2012 to January 2015. He then spent a year at the University of Houston, working as assistant athletic director for football operations.
Although Lovo, a University of Florida graduate, has been at New Mexico for a short time, it’s been an eventful tenure.
A year ago, Lovo hired head football coach Jason Eck, who led the Lobos to a 9-4 record and a trip to the Rate Bowl this season. It was New Mexico’s first winning season and bowl appearance since 2016. Lovo was in attendance at Friday’s Rate Bowl, which New Mexico lost, 20-17 in overtime to Minnesota.
Lovo also hired men’s basketball coach Eric Olen, who went 240-119 at San Diego and has the Lobos off to a 10-2 start this season.
During Lovo’s first year at UNM, the athletics program finished 49th in the Learfield Director’s Cup standings, which was the best finish among a “Group of Five” school in 12 years, per his bio page at New Mexico. New Mexico won six Mountain West Conference championships during his first year.
According to the university, it has also been a record year for fundraising and revenue for UNM athletics, as the operating budget grew by 17.6%. New Mexico set records for tickets sales, multimedia rights, parking, concessions, and trademark and licensing revenue.
Lovo has four years remaining on a five-year contract at New Mexico that pays him a base salary of $400,000 per year, according to the Albuquerque Journal. Per the terms of his contract, he would owe UNM 50% of his salary for the remainder of his contract terms (nearly $800,000).
CU’s new athletic director will be tasked with navigating the athletic department through what is projected as a significant budget deficit while a new era of college athletics featuring unrestrained player movement, shifting eligibility rules and direct NIL/revenue payments continues to evolve.
“I think it’s important that somebody that comes in here understands how to run a business,” George told the Daily Camera in November, “because this is a business.”
George announced in November that he will step away after 13 years and transition to a new role. He plans to be a special advisor to Schwartz, as well as a role of director of athletics emeritus. George also plans to work with the football program and head coach Deion Sanders.
George is planning to step away from the AD role at the end of the school year, but will likely spend much of his final few months helping his replacement through the transition.
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