Chicagoans and the Bears are no stranger to the cold.
But it might be a different story for the Los Angeles’ Rams and their fans — and Sunday’s divisional round could deliver weather that’s far outside their comfort zone.
With wind chill values expected to drop into the single digits during the weekend showdown, a Chicago billboard offered a very cold welcome – and it was all in good fun.
Chicago ad agency Schafer Condon Carter, in partnership with Old National Bank, posted a message on the Kennedy Expressway billboard directed solely at the playoff opponents.
“Hey LA, we dare you to lick the goal post. Welcome to Chicago,” the message dared.
Plenty of fans – and even the Rams – could catch a glimpse of the witty welcome as they arrive in town on Saturday. The message is just temporary, however. It’s slated to remain up throughout the rest of the day.
After that – it could be taken down and might be replaced with another message.
But what it might say remains a mystery.
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