FAIRFIELD, Calif. (KRON) — In the early 2000s, 50-cent vending machine toys called Homies became a pop culture phenomenon, capturing the essence of Chicano culture through the creative vision of East Bay artist David Gonzales.
Created by David Gonzales, a Richmond-born artist, the Homies figures quickly gained popularity for their bold expressions and distinct 90s style, becoming a nostalgic favorite over the years.
Gonzales, who began drawing cartoons at the age of 15, was inspired by the diverse community around him, which he depicted in his art.
David Gonzales began drawing cartoons at the age of 15, and his work was featured in Lowrider Magazine.
The Homies series, spanning 12 original sets, featured characters inspired by Gonzales’ friends from various backgrounds, reflecting the diversity of the Bay Area. “I like the diversity of the Bay Area and that’s helped me with my brand,” Gonzales noted.
Gonzales has expanded his creative endeavors beyond the Homies figures. He is currently working on a tequila brand and an upcoming video game, where players can build their own lowrider cars, appealing to both kids and adults.
Despite the commercial success, Gonzales emphasizes that his primary goal was not profit but celebrating Chicano culture. “The Mexican flag represents what is Mexico, the passion that is Mexico,” he said, highlighting the cultural significance of his work.
David Gonzales’ Homies continue to resonate with fans worldwide, embodying the spirit of Chicano culture and the vibrant diversity of the Bay Area. As Gonzales ventures into new projects, the legacy of the Homies remains a testament to his artistic vision and cultural pride.
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All facts in this report were gathered by journalists employed by KRON4. Artificial intelligence tools were used to reformat from a broadcast script into a news article for our website. This report was edited and fact-checked by KRON4 staff before being published.
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