Product Marketing Manager

🚀 About the role

• Leverage insight from customer interviews and internal teams to craft messaging that increases engagement across marketing channels, conversion on the website, and wins in sales conversations.
• Set the strategy for how the company and our products are talked about both internally and externally. Equip everyone with consistent, up-to-date information.
• Continuously create and update content on the website, in emails, and for all other marketing and sales collateral to reflect the strongest story, and move customers through our funnel.
• Partner closely with the product team to understand what features are coming down the pike, and how they should be positioned for optimal impact with existing customers and prospects.
• Work in lockstep with sales to bulletproof arguments, handle objections, and ensure that the best material is available for closing deals — demos, webinars, case studies, etc.
• Identify the best marketing levels to generate interest around product and feature launches, as well as company announcements.
• Invest in content marketing where it’s likely to make the biggest difference for our audience and orchestrate its production.
• Define success metrics for our marketing efforts that provide a signal on our performance and opportunities throughout the funnel. Regularly report findings and strategic decisions based on this data.

🔍 We’re looking for someone with

• 4+ years of experience in marketing.
• Familiarity with highly technical engineering products – from time series databases to advanced aircraft.
• Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention numbers.
• Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish.
• Versatile work product that demonstrates abilities with email, ad copy, sales enablement, account-based marketing, and more.
• Rich and productive relationships with both sales and product teams in previous roles. A clear understanding of what allowed these connections to operate effectively.
• Management of small teams, which could include contractors.
• Fluency with marketing metrics, data tooling, and how to best report cross-functionally.
• History of rapid and bold experimentation to set strategies that produce step changes.
• Sharp written and verbal capabilities for communicating with both customers and executives.

✨ Benefits/Perks

• Medical, dental, and vision insurance with 100% of premiums covered
• Unlimited PTO /sick leave
• Free lunch, snacks, and coffee
• Professional development stipend
• Quarterly company retreats