Ticker: World Cup fever; Trump’s voice gets AI treatment

FIFA said it has received more than 500 million ticket requests for this year’s World Cup.

Soccer’s organizing body said outside the host United States, Mexico and Canada, the most requests were made by fans residing in Germany, England, Brazil, Spain, Portugal, Argentina and Colombia.

FIFA is asking for up to $8,680 per ticket. After criticism, FIFA said last month it will offer $60 tickets for every game to the 48 national federations in the tournament, and the federations will decide how to distribute them to their fans who attended their previous games.

It said the most-requested match in the third sales phase, which ran from Dec. 11 through last Tuesday, was Colombia vs. Portugal on June 27 at Miami Gardens, Florida; followed by Mexico vs. South Korea on June 18 at Guadalajara, Mexico; the final on July 19 at East Rutherford, New Jersey; the opener between Mexico and South Africa on June 11 at Mexico City; and a second-round match on July 2 at Toronto.

Trump’s voice gets AI treatment

What sounds like President Donald Trump narrating a new Fannie Mae ad actually is an AI-cloned voice reading text, according to a disclaimer in the video.

The voice in the ad, created with permission from the Trump administration, promises an “all new Fannie Mae” and calls the institution the “protector of the American Dream.” The ad comes as the administration is making a big push to show voters it is responding to their concerns about affordability, including in the housing market.

Trump plans to talk about housing at his appearance at the World Economic Forum in Davos, Switzerland, where world leaders and corporate executives meet this week.

This isn’t the first time a member of the Trump family has used AI to replicate their voice, First Lady Melania Trump recently employed AI technology firm Eleven Labs to help voice the audio version of her memoir. It’s not known who cloned President Trump’s voice for the Fannie Mae ad.

Want more insights? Join Working Title - our career elevating newsletter and get the future of work delivered weekly.