While much of Southern California welcomed crisp weather with blue skies Thursday, San Bernardino Mountain communities prayed for something else: Snow. Lots of snow.
During this time of the year, many businesses in the area said snow is what attracts tourists, thus pumping money into the local economy.
Workers at El Toto’s Mexican Restaurant prayed for a big snow storm as they stared at empty tables.
“Traffic varies when we have snow,” Alex Bedoy with the restaurant said. “We are in the mountain, so when we get snow, people come into town to enjoy vacation.”
But the forecast has brought nothing but clear skies and cooler temperatures. The recent storms that drenched much of Southern California did not produce snow in Running Springs and nearby communities.
With no fresh powder in sight, Big Bear Mountain Resort began improvising and brought out its snow gun machines to keep skiers and snowboarders smiling.
“We are doing everything we can to give people the best experience as possible,” Justin Kanton with Big Bear Mountain Resort said. “We normally don’t run the guns during the day, but conditions permit. And we have to take advantage when we can. People are starting to realize they have to get up here and do laps regardless of what Mother Nature wants to do.”
The ski resort kicked off the season over a month ago without much real snow on the ground. Staff members said the stronger winter storms normally happen during the first few months of the new year.
“With any luck, we might be able to get more lifts and trails open for the weekend. Otherwise, we will make sure the conditions in place are the best we can provide for guests,” Kanton said.
Several mountain communities like Wrightwood rang in 2026 with severe weather that not only caused major mudslides and damage but also restricted public access for days. While the cleanup was underway, the aftermath has been hurting businesses like this bakery.
“Having the flood happen especially on Christmas was a big impact for us. It was devastating having all that happen in a busy time,” said Shelley Thomas of Wrightwood Bakery.
Some business owner like Todd Grijalva of Wrightwood Brew Company said businesses are down about 60%.
“We are excited for the people that come support us because we need it,” he said.
Although there’s no snow in the forecast in the coming weeks, local businesses encouraged people to visit for good food and hiking trailers.
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