Paved – A TRC Special Partner Sponsorship Program

Looking for More Ways to Monetize Your Newsletter?
At TRC, we specialize in career-focused sponsorships—helping our publishers connect with the best HR tech companies, job platforms, and career brands that want to reach engaged professionals. But we know that some publishers also want to explore broader sponsorship opportunities outside the career niche.
That’s where Paved comes in.

What is Paved?
Paved is a premium sponsorship marketplace that connects newsletter publishers with brands looking for high-quality newsletter placements. As part of our TRC Special Sponsorship Program, we are offering curated access to Paved for publishers who want to expand their sponsorship options beyond career-related advertisers.

How TRC Publishers Can Benefit from Paved
Diversify Your Revenue Streams – Keep career-focused sponsorships through TRC, while using Paved to attract brands from other industries.More Sponsorship Opportunities – Access advertisers from finance, business, and consumer tech who may align with your audience.Flexible Monetization – Choose from dedicated sponsorships, native placements, and programmatic ads to fit your newsletter style.TRC-Vetted Approach – We help you navigate Paved strategically so that it enhances, rather than competes with, your TRC monetization strategy.

How to Get Started
Apply for TRC’s Special Paved Program – TRC publishers will receive exclusive guidance on how to use Paved effectively while prioritizing high-value career sponsorships.